Case study / AI art direction

One food truck.
100 ways to
set the tone.

A fictional burger truck. A fixed brief. A hundred experiments in giving AI food posters more character, restraint, and intention.

Download the free PDF Explore the posters

55 pages · 100 complete prompts · 7.6 MB · No signup

Woodblock food truck poster with warm red and ochre ink
001 / Woodblock
Swiss-style poster with bold black type and red accents
017 / Swiss style
Paper-cut food truck poster in green, red and cream
091 / Paper cut
SAME ORDER. DIFFERENT ART DIRECTION.
ProjectFictional food truck
FocusPrompt design & art direction
Image generationChatGPT
Made to shareFree visual prompting guide

01 / The idea

Roast the slop.
Share the recipe.

After poking fun at the familiar glossy AI food poster, I wanted to offer something more useful: a way to make deliberate design choices.

So I kept the subject consistent and changed the art direction. Woodblock print, Swiss typography, watercolour, paper cut: each medium brings its own marks, materials, and visual rhythm.

This is a visual study for “SAMPLE FOOD TRUCK”, a fictional concept. It isn't a real restaurant menu or a client campaign.

The creative brief

The food stays.
The expression changes.

Keep steady

  • One cheeseburger, fries, a red drink cup, and a small truck
  • The burger as the hero; the truck secondary
  • Three short, consistent lines of copy
  • A portrait 2:3 poster with clear hierarchy

Change with intention

  • The medium and its distinctive texture
  • A restrained colour palette
  • Composition, space, and scale
  • The way lettering supports the image

02 / The prompting recipe

Give the image
a job.

A useful prompt defines the outcome before it describes the look.

  1. 01

    Set the brief

    Purpose + subject + exact copy

  2. 02

    Choose the visual language

    Medium + palette + composition

  3. 03

    Set the boundaries

    Layout rules + what to avoid

04 / What to take away

Better direction.
More character.

01

Name a medium, not just a mood.

“Woodblock print, carved black contours, warm red and ochre ink” gives the image a more specific direction than “make it look amazing.”

02

Make the hierarchy explicit.

Choose the main subject, keep the copy short, and leave room for it to breathe. More effects don't automatically make a stronger poster.

03

Refine one decision at a time.

Ask for more space, fewer colours, or simpler artwork. Hold the rest of the brief steady so you can judge what changed.

Cover of Keith Glover's 100 Prompts. One Food Truck. free guideTHE COMPLETE VISUAL GUIDE

Free to download. Made to be useful.

Take the recipe.
Make it yours.

All 100 poster examples, every complete prompt, and the thinking behind them. Pick a direction, adapt the brief, and start exploring.

  • 100 prompts paired with their actual generated results
  • Eight style families, from printmaking to paper craft
  • A practical prompting formula and refinement tips
Download the free PDF

55 pages · PDF · 7.6 MB · No email required

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